Auth0 pricing
Authentication APIs (per MAU) · by Okta · June 2026 snapshot
Auth0 costs Free to 25,000 MAU, then paid tiers. Free up to 25,000 MAU. Beyond that, B2C and B2B plans are quoted per-MAU and per-feature (M2M, enterprise connections, MFA), and pricing is largely sales-led at scale. Free tier: Free up to 25,000 monthly active users (MAU). It is best for companies that need enterprise SSO, fine-grained features and Okta's compliance posture.
Source: Auth0. Data as of June 2026.
Auth0 pricing at a glance
| Detail | Auth0 |
|---|---|
| Category | Authentication APIs (per MAU) |
| Company | Okta |
| Headline price | Free to 25,000 MAU, then paid tiers |
| Free tier | Free up to 25,000 monthly active users (MAU). |
| Pricing model | Free up to 25,000 MAU. Beyond that, B2C and B2B plans are quoted per-MAU and per-feature (M2M, enterprise connections, MFA), and pricing is largely sales-led at scale. |
Source: Auth0. Data as of June 2026.
Vendor pricing as of June 2026 — verify on the vendor pricing page.
Pros and cons
- 25,000 free MAU is the largest free tier
- Deep enterprise SSO and compliance features
- Mature, battle-tested platform
- Paid tiers escalate fast and are feature-gated
- Pricing opaque/sales-led at scale
- Can be overkill for simple apps
How Auth0 compares
See the full Authentication APIs (per MAU) comparison, or compare Auth0 with other providers:
- AWS Cognito — Free to 50,000 MAU, then ~$0.0055 per MAU (first paid tier)
- Supabase Auth — Free to 50,000 MAU, then ~$0.00325 per MAU
- Clerk — Free to 10,000 MAU, then ~$0.02 per MAU
Head-to-head: Auth0 vs Clerk
Frequently asked questions
How much does Auth0 cost?
Auth0's headline price is Free to 25,000 MAU, then paid tiers. Free up to 25,000 MAU. Beyond that, B2C and B2B plans are quoted per-MAU and per-feature (M2M, enterprise connections, MFA), and pricing is largely sales-led at scale. Free tier: Free up to 25,000 monthly active users (MAU). Verify current pricing on the Auth0 pricing page, as rates change.
Does Auth0 have a free tier?
Free up to 25,000 monthly active users (MAU).
What is Auth0 best for?
Companies that need enterprise SSO, fine-grained features and Okta's compliance posture. Most generous free MAU tier of the group, but paid plans get expensive and feature-gated quickly (e.g. enterprise connections, advanced MFA). Owned by Okta.
Source
Pricing snapshot from the Auth0 pricing page, captured in June 2026. Auth0 and other names are trademarks of their respective owners. Pricing changes often — confirm on the vendor's page. See our methodology.
Last updated: 2026-06-18